These cute little guys are social media ~spec~ graphics for Flower by Edie Parker. The concepts are for an edgy, feminine, cannabis company. Weedie Parker is one of the first cannabis brands to be targeting an upscale, luxury, female audience. I have always loved this brand, so I was inspired to create some graphics for their fun social media presence. I chose to leave the full ‘bad’ word on there, in the spirits of who is to tell me not to use it. Breaking down social standards and how women are supposed to act is really the vibe I was going for.
The goal of the graphics was to increase Instagram engagement and shares by promoting female cannabis usage. Girls love to put cute little graphics that they resonate with on their Instagram stories, so this was creating with the goal of getting shared to direct traffic back to their main account and website for purchases.
