These Old Navy spec ads were 100% creatively directed and executed by me. I shot my model (my beautiful mother) in a completely pimped out photography studio, using a three point lighting setup. I directed her to be quirky and incorporate the appearance movement into my images, like the Old Navy ads always seem to capture. I added the copy overlaid into the images, after editing of course, to really seal the deal of them being on brand with Old Navy.
