The Fresh Food Box program is an affordable way for individuals and families to gain access to fresh fruits and vegetables. Through this program, individuals can place an order for a Fresh Food Box and pick it up at a local FoodShare SC hub or at a partner site. Boxes can be purchased with cash, card or SNAP-EBT. Through a grant with SNAP-Ed Connection, FoodShare would like to increase awareness of this program among the target audiences to attract new customers. It would also like to retain current customers. This plan includes tactics that will increase awareness of the Fresh Food Box program among new customers, help retain current customers and make overall marketing efforts more cohesive.
FoodShare SC’s social media presence provides a platform to establish a distinct brand voice and style, as well as to cultivate, maintain and engage with a community of rural and urban SNAP-EBT participants and audiences. This playbook laid the groundwork for FoodShare SC’s social media strategy and content mix using different social platforms and tactics for execution. It provides a roadmap of how to create social content, navigate the social media landscape and allow all hubs to achieve a cohesive voice and tone. This playbook is a workbook for social media guidelines. It’s meant to be dog-eared and viewed as a guide to enhance their presence on social media. It can ultimately be modified as platforms shift and evolve over time.
